Wednesday · April 9 · 2026

Marketing.

Retention hit 42% in April — +4pp vs March. Email is your most efficient channel at $3.39 CAC and 6.2× ROAS. Google Ads acquiring at $7.95 — strong unit economics.

Customer Retention · 30 Days

Trending up

42%

+4pp vs last month

Of 1,240 unique customers in March, 521 returned in April. The single most predictive marketing metric — repeat customers are 5–10× cheaper than new ones.

12-Month Trend

42%+4pp

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Unit Economics

Are we making money on each customer?

Apr 2026 · MTD

CAC

$8.50

Marketing spend ÷ new customers (Apr)

AOV

$14.94

Consistent with Dashboard

Repeat Interval

18 days

Avg days between visits (returning customers)

Estimated LTV

$87

AOV × avg visits × retention

Brand Reputation · All Platforms

4.6 ★ across 487 reviews. 12 new this week.

4 platforms · Apr 2026

PlatformStarsTotalThis week

Google Business4.6★312+8

Yelp4.4★89+2

DoorDash4.8★54+1

UberEats4.7★32+1

Weighted avg4.6★487+12 total

Star Distribution

5★

34169.9%

4★

10020.5%

3★

285.8%

2★

132.6%

1★

51.3%

87%response rate within 24h

Recent Reviews

★★★★★M.R.

“Best smash burger in Barrio Logan — came back 3 times this month.”

Google·Apr 9positive

★★★★★M.R.positive

“Best smash burger in Barrio Logan — came back 3 times this month.”

Google · Apr 9

★★★★☆J.L.

“Great food, slightly slow service at dinner. Will return.”

Yelp·Apr 8neutral

★★★★☆J.L.neutral

“Great food, slightly slow service at dinner. Will return.”

Yelp · Apr 8

★★★★★C.S.

“Fries were perfect, burger hit different at midnight.”

DoorDash·Apr 8positive

★★★★★C.S.positive

“Fries were perfect, burger hit different at midnight.”

DoorDash · Apr 8

Channel ROI · April MTD

$1,842 spent · 217 new customers · 4.2× ROAS

Apr 1–9 · 2026

ChannelSpendNew CustomersCACROASTrend

Google Ads$62078$7.954.8×

Google Ads

$7.95CAC

4.8×ROAS

$620 spend · 78 new customers

Meta (IG/FB) Ads$48052$9.233.9×

Meta (IG/FB) Ads

$9.23CAC

3.9×ROAS

$480 spend · 52 new customers

DoorDash Promotions$32041$7.804.1×

DoorDash Promotions

$7.80CAC

4.1×ROAS

$320 spend · 41 new customers

Email · Klaviyo$9528$3.396.2×

Email · Klaviyo

$3.39CAC

6.2×ROAS

$95 spend · 28 new customers

GBP / Organic$018$0∞

GBP / Organic

$0CAC

∞ROAS

$0 spend · 18 new customers

Discoverability · Reach

Local SEO Rank

Search TermRankChange

"burger san diego"#4

was #7

"burger near me" (BL)#2

"best smash burger"#1

"late night burger san diego"#3

was #5

GBP Actions · April MTD

2,340

Views

128

Direction requests

Calls

Website clicks

Social Engagement

Instagram

4,820+124

followers3.2% engagement

Facebook

1,240+18

followers1.8% engagement

Instagram · 7-day growth

Thu

Fri

Sat

Sun

Mon

Tue

Wed

Active Campaigns

Two live · one scheduled

Apr 2026

CampaignChannelDurationBudgetImpactStatus

Happy Hour DeliveryDoorDash AdsApr 5–19

$180 / $480

+$1,200 proj

● Live

Happy Hour Delivery

● Live

DoorDash Ads · Apr 5–19

$180 / $480budget

+$1,200 projimpact

Spring Menu LaunchInstagram StoriesApr 12–15

$0 / $200

+$480 proj

○ Scheduled

Spring Menu Launch

○ Scheduled

Instagram Stories · Apr 12–15

$0 / $200budget

+$480 projimpact

Local Influencer PartnershipInstagramApr 1–30

$300 / $500

+$840 actual

● Live

Local Influencer Partnership

● Live

Instagram · Apr 1–30

$300 / $500budget

+$840 actualimpact