Profitability.

Pacing +8.4% above last April — $38,420 MTD. Break-even lands Apr 18. Three moves this week add ~$1,200/mo.

Strategic Brief · Week of Apr 7–13

Weekly intelligence.

You're pacing 8.4% above last April through 9 days — $38,420 MTD against a $63,000 monthly target. That's ahead of pace, but don't get comfortable: Normal Heights dinner service is dragging labor 1.2 points over target most nights, and if that holds through the weekend, it erases your upside. The math is simple — each percentage point of labor over 30% costs you roughly $630/month at your current run rate.

Double Cheeseburger is doing exactly what your best item should: 84 units/day, 68% margin, and strong attachment to Large Fry (63% co-purchase rate). You have pricing room here. A $0.50 bump — to $9.49 — is below your guest's perceived price ceiling and projects to $420/month with minimal elasticity risk at this volume. This is the easiest money on the table right now.

UberEats is bleeding you. Your effective net rate on UE payouts is 29.8% commission against DoorDash's 15.2%. Last week that delta cost you $412. Deprioritizing UberEats between 4–6pm (when in-store capacity is underutilized) and routing those orders through DoorDash or direct channels would net approximately $340/week without losing the sale. Talk to Sysco about the chicken breast price — it's up $0.18/lb since February, adding $2.10 to every chicken sandwich. Either renegotiate or adjust the Crispy Chicken price by Q2.

Break-even lands April 18 at your current pace — 8 days away. Every dollar above that point yields 42¢ in operating profit. The highest-leverage moves this week are the price bump on Double Cheeseburger, tightening Normal Heights dinner schedule, and one Sysco call. Do those three things and you're looking at roughly $1,200 in incremental monthly profit with zero capex.

Generated Monday, Apr 6 · All

This Week At a Glance

MTD Revenue

$38,420

+8.4%

9 of 30 days

MTD Profit

$3,457

+8.4% vs last Apr

Prime Cost

59.6%

Target: 60%

Marginal Rate

42¢

per $ above BE

Break-even Day

Apr 18

8 days away

Actions This Week

Five moves. $1,390 upside.

Impact ranked

01PriceHigh conf

Raise Double Stack $0.50

From $8.99 → $9.49. Low elasticity risk at 84 units/day.

+$420/mo

02ChannelHigh conf

Deprioritize UberEats 4–6pm

Route orders to DoorDash. Save 14.6pts commission difference.

+$340/wk

03LaborMed conf

Cut NH Dinner 1 hr earlier

Normal Heights dinner labor runs +1.2% over target most nights.

+$630/mo

04AdminHigh conf

Approve 3 pending JEs

Mar 28–31 sales JEs waiting in queue. Unblock QBO close.

0 delay

05VendorMed conf

Call Sysco re: chicken price

+$0.18/lb since Feb. $2.10 added to every chicken sandwich.

~$280/mo

Break-even Intelligence · April 2026

MTD cumulative vs fixed costs.

Above fixed costs

+$3,457

Above pace
FIXEDBE · Apr 3TODAY$0$70k$141kApr 1Apr 10Apr 3Apr 30
Revenue
Fixed
Past BE

Proj. profit

$48,538

Monthly BE

$24,900

Marginal Rate

42¢/$1

Fixed/Month

$12,500

Quick scenarios:

Opportunity Matrix

8 opportunities identified.

Sort:

UberEats deprioritization 4–6pm

+$1,360

EffortLow
ConfHigh
Bookkeeper

FICA Tip Credit filing (2025)

+$1,200

EffortHigh
ConfHigh
Bookkeeper

NH dinner labor optimization

+$630

EffortMed
ConfMed
Labor

Double Cheeseburger price bump

+$420

EffortLow
ConfHigh
Menu Engineering

Sysco chicken renegotiation

+$280

EffortMed
ConfMed
Kitchen

Large Fry upsell script (counter)

+$190

EffortLow
ConfLow
Food Cost

Grilled Cheese price +$0.25

+$95

EffortLow
ConfMed
Menu Engineering

Close Feb books (unlock QBO reports)

Unblocks

EffortMed
ConfHigh
Approvals

Risk Flags

4 active watchouts.

NH Dinner Labor Over Target

Normal Heights dinner labor running 31.2% vs 30% target — ~$630/mo drag if uncorrected.

Reduce one dinner shift by 1 hr per night this week.

UberEats Fee Erosion

UE effective commission 29.8% vs DoorDash 15.2%. Cost $412 extra last week.

Pause UE promotion, route 4–6pm to DoorDash or direct.

Cash Tight Post-Payroll

$1,242 projected net cash after Apr 15 payroll ($8,400) + Apr 18 rent ($3,600).

Confirm DoorDash payout timing — should land Apr 14.

Chicken Price Drift

Sysco chicken breast +$0.18/lb since Feb. +$2.10 food cost per chicken sandwich.

Call Sysco account rep. Adjust Crispy Chicken price if unresolved by Apr 20.

Food Cost Trending Down

Actual food cost 28.4% vs 30.5% target. Theo variance 2.3% — within normal band.

No action needed. Watch chicken cost.

Scenario Modeling · Full April

Adjust the levers.

Projected Monthly Profit

$12,952

+0 vs baseline

Base: $63k rev · 28.4% food · 31.2% labor · $12,500 fixed

Revenue change

+0%

-20%+30%

Price adjustment

+0%

0%+10%

Labor ± hrs/day

+0hrs

-5hrs+5hrs

Fixed cost delta

+$0

$-2000+$2000

Retrospective · Apr 7–10 vs Mar 31–Apr 6

This week vs last week.

Best Day

Saturday, Apr 5

$5,210

+5.3% vs prior Sat · Prime cost 57.1%

Worst Day

Monday, Apr 7

$2,980

−3.9% vs prior Mon · NH labor 33.4%

vs Plan This Week

Metric

Plan

Actual

Delta

Total Revenue

$14,200

$14,887

+$687

Food Cost %

30.0%

28.4%

−1.6pt

Labor % (NH)

30.0%

31.2%

+1.2pt

Avg Ticket

$14.50

$14.94

+$0.44

UE Commission Net

22.0%

29.8%

+7.8pt

3 Lessons This Week

01

Saturday continues to be your margin engine. Protect it with tighter closing costs and a trained closer who knows the numbers.

02

Monday NH labor was over by 1.2pts — the dinner crew ran long into slow traffic. Write a clear cut-time rule: 8pm if under $400/hr.

03

UberEats payout hit Thursday at 15% effective margin. DoorDash paid Friday at 28%. The platform choice matters more than the volume.

Hayes Brain.