Wednesday · April 9 · 2026
Profitability.
Pacing +8.4% above last April — $38,420 MTD. Break-even lands Apr 18. Three moves this week add ~$1,200/mo.
Strategic Brief · Week of Apr 7–13
Weekly intelligence.
You're pacing 8.4% above last April through 9 days — $38,420 MTD against a $63,000 monthly target. That's ahead of pace, but don't get comfortable: Normal Heights dinner service is dragging labor 1.2 points over target most nights, and if that holds through the weekend, it erases your upside. The math is simple — each percentage point of labor over 30% costs you roughly $630/month at your current run rate.
Double Cheeseburger is doing exactly what your best item should: 84 units/day, 68% margin, and strong attachment to Large Fry (63% co-purchase rate). You have pricing room here. A $0.50 bump — to $9.49 — is below your guest's perceived price ceiling and projects to $420/month with minimal elasticity risk at this volume. This is the easiest money on the table right now.
UberEats is bleeding you. Your effective net rate on UE payouts is 29.8% commission against DoorDash's 15.2%. Last week that delta cost you $412. Deprioritizing UberEats between 4–6pm (when in-store capacity is underutilized) and routing those orders through DoorDash or direct channels would net approximately $340/week without losing the sale. Talk to Sysco about the chicken breast price — it's up $0.18/lb since February, adding $2.10 to every chicken sandwich. Either renegotiate or adjust the Crispy Chicken price by Q2.
Break-even lands April 18 at your current pace — 8 days away. Every dollar above that point yields 42¢ in operating profit. The highest-leverage moves this week are the price bump on Double Cheeseburger, tightening Normal Heights dinner schedule, and one Sysco call. Do those three things and you're looking at roughly $1,200 in incremental monthly profit with zero capex.
Generated Monday, Apr 6 · All
This Week At a Glance
MTD Revenue
$38,420
9 of 30 days
MTD Profit
$3,457
+8.4% vs last Apr
Prime Cost
59.6%
Target: 60%
Marginal Rate
42¢
per $ above BE
Break-even Day
Apr 18
8 days away
Actions This Week
Five moves. $1,390 upside.
Impact ranked
Raise Double Stack $0.50
From $8.99 → $9.49. Low elasticity risk at 84 units/day.
+$420/mo
Raise Double Stack $0.50
From $8.99 → $9.49. Low elasticity risk at 84 units/day.
+$420/mo
Deprioritize UberEats 4–6pm
Route orders to DoorDash. Save 14.6pts commission difference.
+$340/wk
Deprioritize UberEats 4–6pm
Route orders to DoorDash. Save 14.6pts commission difference.
+$340/wk
Cut NH Dinner 1 hr earlier
Normal Heights dinner labor runs +1.2% over target most nights.
+$630/mo
Cut NH Dinner 1 hr earlier
Normal Heights dinner labor runs +1.2% over target most nights.
+$630/mo
Approve 3 pending JEs
Mar 28–31 sales JEs waiting in queue. Unblock QBO close.
0 delay
Approve 3 pending JEs
Mar 28–31 sales JEs waiting in queue. Unblock QBO close.
0 delay
Call Sysco re: chicken price
+$0.18/lb since Feb. $2.10 added to every chicken sandwich.
~$280/mo
Call Sysco re: chicken price
+$0.18/lb since Feb. $2.10 added to every chicken sandwich.
~$280/mo
Break-even Intelligence · April 2026
MTD cumulative vs fixed costs.
Above fixed costs
+$3,457
Proj. profit
$48,538
Monthly BE
$24,900
Marginal Rate
42¢/$1
Fixed/Month
$12,500
Quick scenarios:
Opportunity Matrix
8 opportunities identified.
Sort:
Opportunity
Effort
$/Month
Confidence
Action
UberEats deprioritization 4–6pm
+$1,360
FICA Tip Credit filing (2025)
+$1,200
Double Cheeseburger price bump
+$420
Sysco chicken renegotiation
+$280
Large Fry upsell script (counter)
+$190
Grilled Cheese price +$0.25
+$95
Risk Flags
4 active watchouts.
NH Dinner Labor Over Target
Normal Heights dinner labor running 31.2% vs 30% target — ~$630/mo drag if uncorrected.
Reduce one dinner shift by 1 hr per night this week.
NH Dinner Labor Over Target
Normal Heights dinner labor running 31.2% vs 30% target — ~$630/mo drag if uncorrected.
Reduce one dinner shift by 1 hr per night this week.
UberEats Fee Erosion
UE effective commission 29.8% vs DoorDash 15.2%. Cost $412 extra last week.
Pause UE promotion, route 4–6pm to DoorDash or direct.
UberEats Fee Erosion
UE effective commission 29.8% vs DoorDash 15.2%. Cost $412 extra last week.
Pause UE promotion, route 4–6pm to DoorDash or direct.
Cash Tight Post-Payroll
$1,242 projected net cash after Apr 15 payroll ($8,400) + Apr 18 rent ($3,600).
Confirm DoorDash payout timing — should land Apr 14.
Cash Tight Post-Payroll
$1,242 projected net cash after Apr 15 payroll ($8,400) + Apr 18 rent ($3,600).
Confirm DoorDash payout timing — should land Apr 14.
Chicken Price Drift
Sysco chicken breast +$0.18/lb since Feb. +$2.10 food cost per chicken sandwich.
Call Sysco account rep. Adjust Crispy Chicken price if unresolved by Apr 20.
Chicken Price Drift
Sysco chicken breast +$0.18/lb since Feb. +$2.10 food cost per chicken sandwich.
Call Sysco account rep. Adjust Crispy Chicken price if unresolved by Apr 20.
Food Cost Trending Down
Actual food cost 28.4% vs 30.5% target. Theo variance 2.3% — within normal band.
No action needed. Watch chicken cost.
Food Cost Trending Down
Actual food cost 28.4% vs 30.5% target. Theo variance 2.3% — within normal band.
No action needed. Watch chicken cost.
Scenario Modeling · Full April
Adjust the levers.
Projected Monthly Profit
$12,952
+0 vs baseline
Base: $63k rev · 28.4% food · 31.2% labor · $12,500 fixed
Revenue change
+0%
Price adjustment
+0%
Labor ± hrs/day
+0hrs
Fixed cost delta
+$0
Retrospective · Apr 7–10 vs Mar 31–Apr 6
This week vs last week.
Best Day
Saturday, Apr 5
$5,210
+5.3% vs prior Sat · Prime cost 57.1%
Worst Day
Monday, Apr 7
$2,980
−3.9% vs prior Mon · NH labor 33.4%
vs Plan This Week
Metric
Plan
Actual
Delta
Total Revenue
$14,200
$14,887
+$687Food Cost %
30.0%
28.4%
−1.6ptLabor % (NH)
30.0%
31.2%
+1.2ptAvg Ticket
$14.50
$14.94
+$0.44UE Commission Net
22.0%
29.8%
+7.8pt3 Lessons This Week
Saturday continues to be your margin engine. Protect it with tighter closing costs and a trained closer who knows the numbers.
Monday NH labor was over by 1.2pts — the dinner crew ran long into slow traffic. Write a clear cut-time rule: 8pm if under $400/hr.
UberEats payout hit Thursday at 15% effective margin. DoorDash paid Friday at 28%. The platform choice matters more than the volume.